Car Insurance for Leased Cars Explained

Columbus, OH (PRWEB)

When leasing a car, the company wants to make sure that their car is protected from damages. They will want the consumer to purchase liability coverage. The car insurance will protect the company’s investment and prevent the consumer from getting trapped in a serious financial problem. Car accident damages can be costly so consumers have to purchase the leased car insurance. Consumers must take into consideration the fees discussed in the contract. Some of the basic fees include termination costs, additional charges and etc. The contract will also mention the car insurance fee. It is important to buy car insurance. Customer who does not buy a lease car insurance will be liable for the total fee of the damages including repair fee and medical costs. That’s why Insure4USA.com recently released an new guide, “Car Insurance for Leased Cars Explained,” to help consumers better understand insurance options for leased vehicles.

Leased car owner must purchase a collision and comprehensive insurance. The collision and comprehensive insurance is necessary because it will offer coverage for the damages in the event that of an accident. Normally, consumers are required to pay a deductible. Consumers must purchase a comprehensive and collision coverage for at least 0 deductible.

According to the Insure4USA.com article, “Gap car insurance will compensate the difference of the car value and the remaining outstanding balance.” The gap insurance premium is a onetime fee. The average cost of a gap insurance premium is a few hundred dollars. Purchasing a gap insurance premium can help the consumer to save thousands of dollars in the car is stolen. Gap car insurance is suitable for people that made up to 20% of down payment. People who financed the leased car for at least 6 years can also purchase the gap coverage. Luxury vehicle will depreciate quickly so consumer must purchase the gap car insurance.

If you get involved in an accident, the insurance company will offer compensation for the repair costs. Some insurance company will replace the damage parts with OEM parts while others use a mix of OEM and non OEM parts. If the company does not offer OEM parts replacement, consumers can still request for OEM parts to be used when repairing the car.

About Insure4USA.com

Insure4USA.com is an online marketplace that offers customers an easy way to purchase insurance policies online. Insure4USA.com will help find the right insurance for the right price. The site helps consumers to compare online insurance quotes from top insurance companies and provides an excellent way to save money and time on shopping for insurance.

Consumer Interest in All-New Taurus with Mobile Posse

Mobile Posse is helping Ford Motor Company to drive consumer interest in its all-new 2010 Ford Taurus. During November and December 2009, Ford ran a national campaign promoting the launch of the redesigned Taurus to Mobile Posse’s opted-in base of mobile consumers.

Ford’s mobile idle screen advertising campaign was designed to spur consumer awareness and interest in the new Ford Taurus sedan. Full-color, full-screen creative showcased the exterior design of the vehicle and highlighted select engineering and interior features, including the available 365-HP Ecoboost V6 engine, radar-enabled technologies, and massaging seats. Average CTR for the campaign was 20%. Nearly half of Mobile Posse’s unique users clicked on a Ford ad during the campaign.

“The all-new Taurus is the most innovative full-size sedan on the road today and the rapid growth of Smartphone customers provided the perfect opportunity to unite innovation with the innovative,” said Lew Echlin, Ford National Marketing Communications Manager. “The mobile medium is a perfect forum to showcase Taurus’ leadership in design, fuel-efficient EcoBoost power, and radar technology, which made the graphic-rich Mobile Posse platform a wide stage to provide our customers with demonstrations and a call to action, ideal for our flagship.”

The campaign was the first by an automotive manufacturer to include Mobile Posse’s idle screen “click-to-mobile web” functionality, which enables consumers to launch a complementary mobile website with a single click. After viewing the Ford Taurus ad, Mobile Posse users were invited to visit Ford’s mobile website to find a local dealer. Nearly 20 percent of users that viewed a “click-to-mobile web” ad elected to view the site.

“With the launch of the 2010 Ford Taurus, we needed to effectively reach the vehicle’s target market via the mobile device in a way that complimented our existing mobile initiatives, and our traditional media buys,” said Brian Bos, SVP, Convergence Director for Team Detroit, Ford’s Agency. “With Mobile Posse, we were able to quickly develop an engaging and interactive mobile experience that connected with consumers outside of the mobile browser and delivered exceptional results for the client.”

Mobile Posse’s active idle screen solution proactively delivers graphical and interactive advertising to the most valuable real-estate on the mobile device – the idle screen. Consumers opt-in to the free service to receive timely information and valued offers from national and regional brands. Idle screen messages are delivered only when the phone is not in use, generating industry-leading consumer response and average double-digit CTRs.

“We are thrilled to be a cornerstone of Ford’s innovative launch campaign for the Taurus,” said Jon Jackson, CEO of Mobile Posse. “The success of Ford’s campaign underscores the ability of active idle screen advertising – and mobile advertising in general – to effectively elicit consumer response and to generate sales leads for high-dollar-value consumer goods.”

Launched in 2007 and deployed with leading wireless carriers across the U.S., Mobile Posse now serves active idle screen advertising to more than 1 million mobile consumers in 210 DMAs every day.

About Mobile Posse

Mobile Posse, Inc. is the leading provider of next-generation mobile marketing and CRM solutions for the idle screen. Using proprietary patent-pending technology, Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers idle screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit www.mobileposse.com.

About Team Detroit

Team Detroit is a joint venture comprised of WPP’s Detroit-based agencies, including JWT, Y&R, Wunderman, Ogilvy and Mindshare.

The WPP agencies restructured their service offerings in Detroit to provide best-in-class talent and more effective marketing partnerships to its client base, the largest of which is Ford Motor Company. The Team Detroit concept was devised to provide access to WPP’s very best global marketing and communications talent in a seamless fashion.

This twenty-first century agency model provides clients with fully integrated customizable solutions, faster response and better interdisciplinary collaboration.

JWT-Team Detroit, Ogilvy-Team Detroit and Y&R-Team Detroit serve as the leading brand stewards, strategic partners, advertising creators and overall integrators of their clients marketing communications platforms.

Wunderman-Team Detroit, responsible for creating integrated brand experiences, unites and leverages the marketing expertise, insights and talents of the customer relationship management, direct, digital, experiential, and database and analytics.

Mindshare-Team Detroit is responsible for national and regional media planning, national buying, and media research for Ford, Lincoln and Mercury Divisions and the agencies nonautomotive clients.

In addition to the pooled brand experience and media resources, all of the Team Detroit agencies collaborate and share a number of other important agency services including creative production, studio services, traffic, finance, human resources, information technology, quality management systems and facilities management.

Team Detroit maintains 62 offices across the US and employs over 1,000 people.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

Secrets to Successful Car Leasing

Car Leasing is on the rise in the UK. It is being seen more and more as a viable, tax efficient and cheaper way of getting into a vehicle than car loans. “The 7 Secrets to Successful Car Leasing UK” is a guide from car leasing experts, my-CarLeasing.com, that outlines the 7 most common questions raised about car leasing and provide the answers for both businesses and private individuals

1. Why should I consider leasing my car instead of buying it outright?

When people ask this question, they actually mean “why should I lease my car rather than use a traditional loan to buy it?” This is because very few people will actually pay cash for their car; they will usually pay a deposit and borrow the remainder from either the bank or a finance company. The key comparison then is “lease versus buy” and the answer to this varies on whether you are a private individual or a businesses. We give the answers.

2. What happens if I want to send the car back early?

Although most people intend to keep their car for the full term of the lease there can be occasions when you wish to terminate it early. For example; if the car has been stolen or written off in an accident. Alternatively you may just decide that you wish to change your car before the end of the lease.

The good news is that all leasing companies will allow you to terminate your lease early. However a car lease is effectively a fixed term finance agreement which means that is designed to run for a given period of time. Commonly this is either 2, 3 or 4 years

We explain how the “percentage of remaining rentals” works.

3. What do I do when my car needs servicing?

One of the key advantages of leasing a car is that you can add a variety of services to your contract. The most common one that can be added is a maintenance package. If you are doing more than 15,000 miles a year it can be a benefit to include maintenance within your lease. We explain why you should always read the small print.

4. Why does the leasing company need to know how many miles I do?

Now, here is one of the major benefits of leasing a car. If the car turns out to be worth less than the estimated value even though the car has done the correct number of miles and the lease has ended on the contract end date, then the leasing company absorbs this loss and not you. We explain it fully and why your mileage is important.

5. What happens if I do more miles in a year than I expected to do?

Leasing companies will always quote an “excess mileage charge” when they provide you with a quotation. This is a pence per mile (PPM) figure and is charged for each mile over the contracted number of miles. We explain why and how.

6. I’ve heard some horror stories about charges for damage when I return the car at the end of the lease?

In the old days, some unscrupulous leasing companies would give customers huge bills at the end of the lease based on supposed damage to the car. There were horror stories about customers being charged for complete re-sprays because their car had stone chippings on the bonnet.

Those days are long gone, and we explain why.

7. Can I buy the car when the lease comes to an end?

The simple answer to this question is yes, but the method changes depending on the type of lease you have and whether you are a business or a private individual.

BUDGET CARS

Car Insurance for Leased Cars Explained

Consumer Interest in All-New Taurus with Mobile Posse

Secrets to Successful Car Leasing

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